👋🏽 Hey! I’m Devan
This is 96-LA, my consultancy that helps early-stage startups grow by ideating, designing, and executing experiments to discover new scalable acquisition channels.
Not a growth expert? No problem, that's where I come in. I'm here to identify smart growth methods without much oversight, which allows you to focus on everything else.
😇 working with me
My standard engagement is six weeks and is all about experimentation.
Phase 1️⃣ discovery one week
Before I start brainstorming, we'll set parameters for the experiments together such as budget per experiment, possible demographic segments, and alignment with specific goals you have. Tell me about your current customer personas, what you've tried, what's worked, what's flopped, and any other relevant details. I will dissect your mobile app, web app, packaging, or any other relevant part of your product page-by-page, inch by inch. On top of all this, I’ll do my own research to understand the market, the customers, and your product’s unique positioning.
Phase 2️⃣ brainstorm one week
Creativity is where I thrive, so my ideation process starts with a brainstorm of twenty or more possible experiments with the goal of getting creative and finding the non-obvious ideas. The data collected in discovery plays an important role in this ideation phase as we consider which channels and methods will be most viable and effective. I keep all my ideas listed for you, but we will take a deep dive into those we together deem the best three to five.
Phase 3️⃣ experiment & report four weeks
I design, execute, and analyze experiments for the best ideas. This phase's deliverable document includes a full analysis of experiment results along with execution recommendations for scale optimization. How we measure the success or failure of each experiment will depend on KPIs we set prior to starting.
Need something else?
If you need something specific, don't hesitate to reach out! I'll help you out or at least try to lead you to someone who can.
🤔 am I legit?
😤 what makes me different?
I know it's getting harder for early stage startups to differentiate their product and marketing efforts within the traditional digital channels such as paid ads. I’ll get creative and experiment for you, so you can focus on the things that you’re busy with.
I aim to be aligned with the companies I work with, so I’m more startup-friendly than a typical consultant: no retainers, discretional autonomy, and straight-forward expectations. My deliverables include reports on the experiments we run and plans of action for your team to execute, not a guessing game.
I can ideate, design, and run the experiments completely autonomously, meaning the work I do does not require any work from your team. Collaboration, meetings, and oversight is completely at your discretion.
🤔 are we a good match?
I am industry agnostic but I focus on consumer-facing startups. I've worked on digital subscriptions, free & paid apps, CPGs, and more. My specialty is in consumer-facing tech
- A recently-funded team
- A technology-heavy team
- Unsatisfied with paid ads
- Focused on product
- Focused on hiring
- Unsure of the best marketing tactics to pursue
If so, the answer is yes!
📒 case studies
🔢 Why 96?
Many researchers mark 1996 as the beginning of Gen-Z. Today, that generation is outspending and out-innovating all others and is the spearhead of modern culture. 96 is a nod to the pioneers who make up the generation.