MANAGE ADDICTION LIFELINE

A doctor had spent $300k and 3 years building and iterating on an iOS app. The doctor specializes in addiction medicine, the app allows the doctor to provide tele-treatment to patients. Additionally, the app allowed patients to track their health with mood trackers, journal with guidance, and manage appointments. The doctor personally ran a beta test with 33 users, the engagement statistics were exciting. We were then engaged to determine which acquisition methods would be most economical and create a launch plan.

I helped a brave doctor launch a consumer-facing telehealth platform with the goal to treat more patients with Opioid Use Disorder using his mobile app. This was my first time ever consulting in the medical field which has very different advertising policies and strategies, with lots of research I pivoted my strategies accordingly. This doctor had absolutely no prior strategy; I came in, designed 10 experiments, and executed on 3 of them. From the 3 experiments I executed, we acquired ~$72k in LTV for ~$8k experimentation cost in ~3 weeks. Our newspaper experiment drove ~$45k in LTV alone.